Ecommerce Design
Lawson Screen and Digital Products is a local St. Louis B2B company that manufactures screen printing equipment and garment printing supplies. They also distribute well-known brand products for garment printing all over the United States.
Lawson Screen and Digital Products eCommerce website's first edition from some years back served the organization well, but it was time for a more modern look and enhanced features. I installed the new edition on a Shopify eCommerce platform assembled with a fully responsive theme. New features included robust pages with more insightful video integration, an intuitive search bar, a comprehensive menu structure, and a checkout process that accepted payments. SEO tactics, such as adding alt tags and title tags, were implemented for better organic search results.
Immediately after launch of the new ecommerce website, Lawson's audience page sessions increased by 22%, and the conversion rate increased by 23%. Paired with an on-staff graphic designer, we maintained a steady increase in traffic and current customer loyalty with an aesthetically pleasing application through HTML and graphics.
Lawson Screen and Digital emphasize their extra customer care by assisting customers 24/7/365. Features I added to achieve this expectation:
